Emotional Eating Coach: Overcome Emotional and Binge Eating

emotional eating coach

Do You Struggle with Emotional Eating? 

  • Do you feel like if you don’t control your food and emotions, you’ll end up gaining weight and spiralling out of control?
  • Are you just plain exhausted from the “trying” (trying to deal with emotions and figure out HOW to actually feel something (so you don’t eat over it!)?
  • Do you swear you KNOW what to do (don’t eat because then you hate yourself after!), but actually being able to STOP turning to cookies and candy for comfort feels impossible?
  • Can you maybe handle one emotion (or you have a day where it “sticks”) but can’t seem to not emotionally eat long term (which makes you feel like a failure)?
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I Know How Hard It Is to Stop Emotional Eating

I used to think that food was the only thing I could depend on.

It was my go-to coping mechanism when I had to deal with anything.

A bad breakup? Bust out the ice cream.

Stretches of loneliness that seemed to last forever? Get out the jar of peanut butter.

Anxiety about moving to a new city? Hand already in the box of Oreos.

Food was comforting, dependable, and soothing.

Spoonfuls of ice cream pacified my heartache, pieces of cake calmed my anxiety, and handfuls of Cheez-Its made me forget about whatever problem I was facing.

Food became my way to fill myself up and to distract from hardship.

And it became my way out of being afraid.

I used to eat over any emotion: the good, the bad and the ugly.

And as I began my healing journey through my raging battle with food, I soon realized emotions were the key. Learning how to cope with life instead of turning to food was the turning point in my path to freedom.

Can you handle one emotion but can’t seem to not emotionally eat long term?

So HOW do you actually break free from emotional eating?

It’s not by willpower, rigidity, or discipline. Or by “making yourself” take a bubble bath instead of eating ice cream.

To stop emotional eating, we have to learn how to LET GO of food as our comfort, our safety, and our security. We do it through a curious and gentle approach… Through learning the art of coping with life (stress, overwhelm, loneliness, boredom, etc) WITHOUT turning to food.

“That’s nice,” you’re thinking. “But HOW do I actually do that?!“

It’s a process of UNLEARNING.

You CAN overcome emotional eating and experience food freedom.

You see, you grew up learning to deal with life by turning to food.

And a huge process of stopping emotional eating is unlearning the behaviors and habits that send us to the food in the first place.

  • You UNLEARN that habit of emotion ➡️ eating and replace it with something else.
  • You UNLEARN the automatic pattern of turning to dessert when you feel stressed, overwhelmed, anxious, lonely or bored.
  • You UNLEARN associating shame & failure with overeating (and cultivate a totally different way of looking at it!)
  • You UNLEARN all you ever thought about emotions (including losing the fear of actually feeling them!)
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And what do you learn instead?

  • You learn the real reasons why you eat (this is KEY to create lasting change!)
  • You learn how to actually FEEL
  • You learn to stop eating as a solution to your problems when life throws a curve ball (and life always throws curve balls!)
  • You learn the art of coping with life, so you confidently know you can handle anything without eating.

Here’s what you will learn through Emotional Eating Coaching: 

  • Learn what to do instead of eat so you trust yourself to get through boredom, anxiety and stress
  • Discover how to fear food LESS (and trust yourself MORE)
  • Gain confidence in yourself and your body
  • Let go of using food as your means of coping with life
  • Know exactly what to do when you face a challenging emotion without bingeing!
  • Break the “trigger ➡️ emotion ➡️ eat ➡️ start over tomorrow” cycle
  • See emotions in an entirely new way so you can stop using willpower!
  • Learn a 3-step process to get through any emotion in 3 minutes or less
  • Specific tools to help you feel an emotion when you’re struck
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Hi, I’m Jenn Hand.

I’m an emotional eating coach and certified Holistic Nutritionist. I’ve spent over 5000 hours coaching, and I’ve worked with thousands of women in my online group coaching programs and challenges.

I know what it’s like to feel like the food struggle will never end, but I also know they absolutely can.

I’ve seen people’s lives transformed when they know how to let go of the stuff that doesn’t work and try something new that does work! And I would love to be your guide as you begin a new way of living and loving your life, no longer worrying or obsessing about what’s on your plate.

If you want to read my fancy professional bio with all my credentials, check out my About Page. 

But if you’re just ready to GET STARTED and stop yo-yo dieting, bingeing and restricting, and feeling afraid of food, then click the button below to learn more about one-on-one emotional eating coaching. Or schedule a call using the button at the bottom of the page.

Learn About Coaching!

How I Ended Up in the World of Emotional Eating Coaching:

I spent 13 years dieting and bingeing (read my full story here) until I finally broke free from the binge-restrict cycle and stopped dieting for good.

When I first began coaching other women in 2014, I realized the “emotions” were one of the biggest pieces missing from other programs.

Women desperately struggled with HOW to feel their feelings and not eat over them.

Over the years, I’ve developed tools and strategies to help you move through emotions and feelings without eating. I’m a board certified health coach and a holistic nutritionist. And I combine these modalities with over 9 years of experience to help women overcome emotional eating.

—Christal, USA

—Ann, USA

-Meredith, Canada

Work with an Emotional Eating & Holistic Nutrition Coach

Overcome Bingeing and Emotional Eating, and Break Up with Yo-yo Dieting

Working with an emotional eating coach and holistic nutritionist can help you get free from the frustrating binge and restrict cycle and stop yo-yo dieting.

You don’t have to be obsessed with food or have a million rules around eating to find your natural weight and learn to love your body. Ready to actually see a lasting change and experience true freedom?

Click here to schedule a 20-minute introductory coaching call

About Me

Learn About Coaching!

My Professional Bio:

Jenn Hand has been helping women like you become normal eaters since 2015.

She’s worked with thousands of women, helping them to balance their bodies, end bingeing, stop obsessing over food, and start feeling amazing again.  As a board-certified health coach and holistic nutritionist, Jenn knows how to support you in making real positive changes that last.

Her articles have been published on Mind Body Green, Tiny Buddha, Thrive Global and other local and global media platforms. She’s the author of How to Be a Normal Eater and the creator of The Normal Eater’s Club program. Listen to Jenn’s advice and tips on the Cake Doesn’t Count Podcast, or read more of her articles for free on the Food Freedom Blog.

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What Is Working with a Coach Like?

This text is from one of my clients who finished up her coaching sessions feeling completely transformed. I hope her words help you feel hope that this is possible for you too!

Before working with Jenn I would use food to distract myself from my emotions or from stress.


The biggest change after working with Jenn in my relationship with food is being in the driver’s seat versus in the passenger seat. 

I am able to make choices and adjust my direction instead of being at the mercy of my emotions when it comes to food. Before working with Jenn I would use food to distract myself from my emotions or from stress and be unable to stop eating once I started. 

I had a love/hate relationship with food and I did not see it as nourishment. I am able to view food as fuel and use it to energize me instead of using it as a coping mechanism. 

I used to be a little afraid of food because it had such power over me. I enjoy eating now more and do not shy away from sweet or less healthy foods now. 

In the past I did not feel like I was able to control my consumption so I restricted heavily which inevitably backfired into a binge. 

I have gained so much body acceptance and love through my work with Jenn. My language and feelings toward my body have completely changed. I do not use negative words or criticize myself for how I look. I accept myself where I am and encourage myself to keep improving. I look at my body from a place of love and that has encouraged healthy behaviors and sustained progress. 

Now, I turn inside and use the new tools I have to make myself feel better, safer, and more secure without food.


One of the biggest things that sticks out to me has been the change in language and self talk.

Jenn has taught me to self parent and speak to myself in a kind, nurturing way. She has a lot of great phrases like “pretty good is perfect” and “there is no failure, only feedback.” 

We did a ton of lessons and explorations together to really find the phrases that work for me.

I have learned to manage stress and challenges with healthy habits and not food. The stress and hardships of life will always be there, but through my work with Jenn I am not turning to food to help me. 

Now, I turn inside and use the new tools I have to make myself feel better, safer, and more secure without food. I have confidence now that I have never had before. With Jenn I have cultivated this trust in myself that feels amazing. 

This was the best investment in myself and I am forever grateful for Jenn. 


I have tried everything imaginable to stop binging over the last 20 years. 

I did courses, books, videos, hypnosis, and other therapies. Jenn has created a program that is so well done and comprehensive that it doesn’t miss a thing. She is incredibly intuitive and gets to know you so she can help you in the most custom fit way possible. She has endless resources to assist you on your journey. 

Because her programs last months and not weeks you don’t have to feel rushed during the healing process.

Don’t waste another day of your life moving in a direction you aren’t proud of when you can have a coach who can teach you a new and better way.  Any time I ever wanted to truly get better at something I hired a coach and trusted the process. 

This was the best investment in myself and I am forever grateful for Jenn. 

-Sasha 

Learn About Coaching!